Mercedes paints rainbow on Formula 1 racing car logo
June “Pride Month” of the LGBTQ+ community is taking place very excitingly with many activities and billion-dollar automaker Mercedes is no exception in this marketing battle.
Not standing out from the advertising race on the occasion of “Pride Month” of the LGBTQ+ community, Mercedes has just announced a version of the rainbow logo on its Formula 1 racing cars. The legendary 3 wings with Mercedes’ signature silver color will be covered with a new rainbow color “Pride Star” is the new name for this version of the logo.
A representative of the Mercedes-AMG PETRONAS team shared: “The display of the Pride star demonstrates our commitment to creating greater diversity and inclusion in our racing team. Everyone is different. But we are all equal. We advocate openness, trust and fairness.”
“Pride Star” will appear on F1 W13 cars at races in the Republic of Azerbaijan (June 12), Canada (June 19) and the United Kingdom (July 3). slightly, the rainbow logo will also be replaced on the helmets of Lewis Hamilton and George Russell – two Mercedes F1 drivers.
On Twitter, Mercedes-AMG PETRONAS also changed its profile picture to the “Pride Star” logo and paid tribute to Pride Month and the LGBTQ+ community in the post announcing the new rainbow logo.
Source: Design Taxi
